So just for fun last night I was browsing
Craigslist's apartment listings for Boston. I was reminded from back when we were looking for a new place how much I hate sketchy real estate agents. It's amazing how many posts contain no words of any descriptive value, and instead say things like "outstanding" and "blowout!" Some don't give you a location, and only say things like "five minute walk to MIT and five minute walk to Harvard." Right, only if you live near the Cambridgeport wormhole. But the new insidious trend seems to be tricking you into thinking there are pictures of the place. I only will click on a listing if it has a picture. Craigslist puts up a little "pic" next to the listing in the search results if there's an image associated with it. But a lot of them only have a graphic with the agency logo on it. They're tricking me into clicking on the listing by making me think they have a photo.
It's not at all clear to me how being deceptive is beneficial to a real estate agent, especially when they work on commission. By deceiving your potential customers, you piss them off and make them less likely to call you. If you are not descriptive of an apartment's features and don't give a location for that apartment, people are less likely to call you. And even if they do call you and you set up a showing and it's not what the people expect, you've just wasted your time with them that you could have spent on another customer.
In my opinion, online real estate listings are about at the same level of sketchiness as porn and penis enlargers. Is there a place for (or does it already exist) for community moderated listings? On every listing, you have a simple feedback option so that people who scan them can rate the postings by how informative they are. They could also report listings that don't have logos in the pictures section, don't have addresses, or are otherwise have misinformation. Then the poster can be requested to fix the posting. These ratings would be tracked for the poster, so that you could build up a recorded reputation for honest and informative listings. You would be rewarded by having your listing appear earlier in the search results. Conversely, if you build a reputation for dishonest listings, you get put at the bottom.
I'd also build in some fields so that the listing isn't entirely freestyle. Basics like number of bedrooms, number of bathrooms, appliances, parking, etc. Default for each of these would be "None" so it's in the interest of the poster to choose something. You could then get into some cool multi-parameter search. You could search for a three bedroom, greater than two bathrooms, dishwasher, laundry at least in building, at least one off-street parking spot, within 30 minute drive to
X location, and within a
Y distance to a T stop on the Red line. Distances and times would be calculated independently of the poster. They simply provide the address. Seems like something like this would save people looking for apartments a lot of time, and it would also help agents find apartments quicker for their customers. Unless of course it puts agents out of business, which may not be such a bad thing.